Love the feeling of smooth, softened skin? The Simple Kind to Skin Purifying Cleansing Lotion is ideal for gently cleansing dry skin; with its creamy no-rinse formula, this Simple cleanser makes the first step in your skincare routine quick and easy. Just apply it to cotton wool and sweep it over your skin, using upwards and outwards movements. That's the best way to give your skin some TLC and have it feeling happier and healthier. Simple Skin Purifying Cleansing lotion contains no artificial perfume, colour or alcohol and no harsh chemicals that can upset your sensitive skin. It does not contain mineral oils or soap. Simple's product is made with the perfect blend of a gentle cleanser with skin-loving ingredients such as vitamin E and pro-vitamin B5. Simple believe in continuously working to be kinder to the planet. That's why this cleanser is vegan and Simple is certified cruelty-free by PETA, meaning Simple don't test on animals anywhere in the world. Simple's lotion is also made with 100% post-consumer recycled (PCR) plastic bottles that are 100% recyclable— lids and all. Spruce up your daily beauty routine by cleansing twice a day with a gentle cleanser like this Purifying Lotion Cleanser. After we've cleansed, we love to apply Simple's favourite Simple moisturisers, like the Simple Kind to Skin Replenishing Rich Moisturiser, to nourish and replenish skin for up to 12 hours. For even more freshness, try Simple's Simple Cleansing Face Wipes while on the go. Keep your skin healthy and beautiful with the whole Kind to Skin range.